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This site had the following on the site, "WE HAVE EVERYTHING YOU NEED FOR THE WINTER SEASON! Do you need your Florida Fishing License for residents or non-residents? Conventional, Trolling, Electric, Spinning." Our analyzers noticed that the web site said " We carry mens and womens apparel and outdoor performance gear! COSTA DEL MAR SUNGLASSES." The Website also stated " AFFORDABLE PRODUCTS and KNOWLEDGEABLE! LOOKING FOR A FISHING CHARTER? We can connect you to captains who take anglers of all experience levels out on the water whether you want to spend a day out with the family or fish a tournament." The website's header had big pine key tackle as the most important keyword. It was followed by big pine key bait, bait big pine key, and lower keys tackle which isn't as ranked as highly as big pine key tackle.